In today’s hyper competitive renter market, it’s important to do what you can to keep your multifamily property competitive. We’ve touched on a lot of topics on our blog for different things you can do from rebranding your property, upgrading your amenities, and improvements that help maintain renter retention to name a few. The bottom line is renters want to live in properties that are updated, well taken care of and that offer amenities that improve their quality of life. So now that you’ve taken the time to improve your property what other things can you do to set your property apart? Technology may be the answer and here are some ways that you can utilize it.
In today’s world, people are constantly dialed in to technology and the digital world which carries over into apartment hunting. Something that can drive interest in your property and streamline your rental process is by offering digital tours. This will allow potential tenants to tour your property at their leisure 24 hours a days 7 days a week, which has several benefits. This allows tenants to get a better look at the property without having to schedule a tour which ultimately will bring in hot leads for in-person tours of your property rather than just warm leads. By doing this, you may also be able to improve your application rate which will help keep your properties at capacity with little vacancy.
Another benefit is it makes your property more appealing to people who are moving long-distance and may not have the option to stop by for a tour. Often times, people who receive new job opportunities don’t have a lot of time to find somewhere new to live, so having more information online allows them to make a decision faster on their next home.
Highlight the Community
One of the things we mention time and time again is people are more likely to stay at a property that feels like a community. You can use technology to your advantage when it comes to this by using drones to take aerial footage of the property and surroundings. Something else you can do is create a digital map that highlight nearby locations or stats about the neighborhood. Not only will potential tenants get a good look at your property, but by highlighting the neighborhood and community you will allow them to get a better picture of what it would be like to live at your property.
Increase Your Accessibility
Another opportunity for using technological advances in your property is increasing your accessibility. Just as digital listings and tours allow potential tenants to find out more information on your property, other options can further streamline the process of apartment hunting. Something you may want to consider is integrating a chatbot service on your website. This acts like an instant messenger feature on your website and gives an interactive approach for people whether your property manager is available or not. The service can be programmed to provide answers to common questions, schedule apartment tours or even walk them through how to apply for an apartment online. This service can also be helpful in eliminating several voicemails or emails asking similar questions over and over. Not only streamlining the process for potential tenants, but also freeing up time for your office staff.
When used properly, technology can make a big difference for your multifamily property benefiting not only potential tenants but also your staff and bottom line. Which we’d say is a win win! Interested in learning more ways on how you can integrate tech into your property? Contact us today!