Tips for Showcasing Your Multifamily Property’s Upgrades on Social Media

Modern Gem Design :: Tips for Showcasing Your Property's Upgrades on Social Media

You’ve taken the steps to make necessary renovations to your property but no one will know about them without properly marketing your property. That means it’s time to really show off the beautiful new updates you’ve made not only on your website but also using social media. We’ve already shared our tips on marketing your property on social media but today we’re going a step further with some tips for really showcasing all your property has to offer!

Model Unit

You can use your model unit to really highlight the story behind your property just like you would with an in-person tour. Giving future residents a look either through photos or video of the unit will give them an idea of the quality finishes you’ve incorporated throughout your property. By doing so, they can start to picture themselves living there which will ultimately help get them through your door for an in-person tour.

Available Units

Similarly to your model unit, you can highlight the units you have available on your social media accounts. Give a quick tour and make sure you showcase each units’ layout and specific benefits. This could include spacious closets, a balcony, a storage area, high-end appliances, etc. Since you have several layouts in your property this will give future residents an idea of unit size and layout so they can determine which works best for them. (Don’t forget to mention which layout you’re highlighting!)

Outdoor Spaces

Your units might not be the only area that you’ve made updates! Highlighting the outdoor spaces your property offers will help draw prospective residents in. Show off your pool and grilling areas. If you have a dog park, make sure you share that so pet parents know your property is pet friendly.

Your amenities have a huge impact on the quality of life you offer residents so you want to make sure you’re highlighting every area of your property. Ideally you’ll showcase your current residents enjoying these spaces so you can help give prospective tenants an idea of the community they will be joining.

Staff Members

Your office and maintenance staff are the people interacting with your residents on a regular basis. So you’ll want to introduce them and showcase their personalities on your social media accounts. This give not just prospective residents an idea of how friendly and helpful your staff is but it helps keep your current residents in touch with them.

Make sure you introduce new team members as they join, highlight birthdays, and other fun activities your staff is involved in.

Property Updates and Maintenance

This might not be the glamorous side of your property but residents like to know that the property they live in will be taken care of. Give residents a look at new landscaping as it’s going in. Let them know you’ll be painting or adding new amenities. Showing these on social media is a fun way to give current and future residents a sneak peek of what’s to come!

Neighborhood

Location is often a large factor in where people live so it’s always fun to highlight the neighborhood. Is there a new restaurant going in down the street? A boutique that many of your residents frequent? Give shoutouts to these other businesses. Highlight walking trails or other nearby activities that your residents can enjoy. This will show you’re in tune with what’s going on in the neighborhood while you highlight how great of an area it is to live in!

Unlike with printed marketing materials or on your website, social media can give a much better picture of what it would be like to live at your property. Because of this you want to make sure you’re doing everything you can to showcase all your property has to offer.

Contact us today if you’re looking for help with upgrades that you can proudly showcase on social media.

Using Social Media to Market your Multi-Family Property

Modern Gem Design :: Using Social Media to Market Your Multi-Family Property

In our last blog we talked all about how tech can help make your multi-family property more accessible in a digitally-driven world and today we’re going to take that a step further. Not only does having a strong web presence allow you to reach a wider audience and streamline your renter process, but you also have the opportunity to seek out your target audience directly! When you think about your website, people are generally landing on it from search results, your social media channels or word of mouth -- generally they’re coming to you. On the flipside, social media actually allows you to flip that concept on its side and allow you to seek out and engage directly with your target audience. Social media is so much more than just posting an update here or there and it has a lot of potential when it comes to targeting your audience when done strategically. Here are some tips to make it work for you.

Using Social Media to Network with Your Target Audience

As we mentioned, posting content that is relevant is one part of your social media strategy (and an important one too) but that’s not it! Something a lot of people miss out on with their strategies is actually engaging with others and if you’re just talking to yourself then social media isn’t all that social. So what should you do?

  • Join local Facebook groups: A great way to get in touch with people you think would be interested in renting at your property is going where they are active on social media. One great place to connect is Facebook Groups. There are groups for just about everything and a lot created around local communities. You’ll have to join these from a personal account, so before you start make sure your account is professional and representative of your property. Once you join, you’ll be able to engage with others posts and in conversation around local happenings. Plus, when people post that they are looking for a new place to live or recommendations, you will be able to chime in and let them know about your property.
  • Explore Instagram Hashtags: When you’re looking to network with locals, another way you can seek them out is by monitoring local hashtags. Instagram offers a great feature where you can also follow hashtags now too. Select a handful that are relevant to your audience and then take some time each day to look through them, engage on others’ content and follow others when you’d like to make a connection.

The thing to remember when using social media as a networking tool is that this component is focused on creating relationships. These efforts are more focused on being informational and engaging with others rather than spamming others with ads for your property. This is all about long-term success and increasing your awareness from all angles.

Creating Approachable Content

When it comes to the content on your social media, strive to create content that is educational, interesting and approachable. As we talked about above, when it comes to monitoring hashtags, make sure you’re also optimizing your content by using applicable hashtags that people might use to find your account. People want to connect with other people on social media so make sure your posts are personable! When you highlight new upgrades, don’t just post a photo of them. Showcase someone enjoying them or provide a real-life example on why the feature is so great in the caption. You can also use video content to your benefit by:

  • Doing full walkthroughs of new units available
  • Interviewing the lease managers on the process or their favorite things about the property
  • Showcasing community events
  • Highlighting new amenities and upgrades

We’ve talked about how important it is to showcase that your property provides more than just a home, but a community and your social media is the perfect place to do so.

Give Them a Reason to Follow You

Another important thing to consider when it comes to your networking or content strategy is to make sure you give others an ongoing reason to follow you. You want more than just people to find your accounts when they are looking for a new place to live. Instead, you want appeal to people who are looking for a new place to live, your current tenants, plus those who may want to live at your property in the future. It’s all about finding a balance and a great way to do that is mix up your content. Instead of just posting about your property, try showcasing different articles about things going on in your city, top picks for restaurants and bars, or even local history. By mixing up your content your social media footprint will be more than just a marketing tool, it will be about being an influential voice and valued part of the community. As you increase your community and influence, you also expand the awareness of your property which can also benefit your bottom line which is a win win if you ask us.