3 Improvements To Help With Renter Retention

Whether you’re at full capacity at your multifamily property or not, the age old question is always how do you keep your residents happy so they continually renew their lease? This isn’t something to start thinking about right before the renewal process either. This should be an ongoing process that starts with the initial lease signing and should be on the forefront of the management staff’s mind. Here are three improvements you can focus on to help with renter retention:

Tailor Amenities to Renters’ Needs

Each property in your portfolio is different and most likely requires different amenities to cater to your residents’ needs. A lot of this will depend on your property’s location, resident demographics, and culture but adding niche amenities could be key to not only attracting new residents but maintaining renter retention. When the amenities satisfy your tenant’s needs, then they are less likely to look elsewhere when their leases end. Some examples of niche amenities you might want to consider include:

Modern Gem Design :: 3 Improvements to Help With Renter Retention
  • Pet washing and grooming stations
  • Community garden
  • Bike share or bike room
  • Rooftop lounge
  • Yoga space

Build a Community

Your community is just that… a community. Helping to build that community for your residents will make their apartments feel more like homes instead of just a temporary rental. When residents feel at home and like they belong in your community, they will tend to stay much longer. You can provide this sense of community both in-person and online for your residents.

A great way to do this is by utilizing your social media accounts. By doing so, you can share property information, provide customer service for residents, and give your current and potential tenants a sense of what is happening around the community in real time. It also provides the opportunity for residents to share their own photos, stories, and experiences which helps them connect with other residents and provides valuable feedback for you and future residents.

Hosting monthly events for your residents is also a great idea to help cultivate community in-person as well. You can host holiday gatherings, bring a food truck or another activity to your property to show your appreciation, and invite your residents to bring their friends and family members along to these activities. This not only welcomes your residents to the community and shows your appreciation but it also gives them an opportunity to meet others in the community.

Maintain Your Property

This may seem like a no brainer but your residents want to live in a community that is well cared for all year. This helps provide them with a beautiful, enjoyable environment to live in, which improves their overall quality of life.

If your property is located somewhere with different seasons, make sure the walkways, streets and parking areas are free of ice and snow during the winter months. In the summer, maintain the lawn and other landscaping. This will allow residents to enjoy the shared outdoor spaces as well as their own private patios and balconies if your property has them.

Most importantly, make sure you respond to any maintenance requests in a timely fashion. This is one of the best ways to keep your residents happy with your property. If something breaks or isn’t working properly in a unit, the last thing a resident wants is to wait for it to be fixed. Your residents will be appreciative of a timely response and help set you apart from other properties.

These improvements are fairly easy to start implementing in your community if you haven’t already but the biggest thing to remember is to ask for and listen to any feedback you receive from residents. If there is a continued trend in feedback it might be time to really consider some changes to keep residents happy.

If you need help implementing these changes or renovating your property, contact us today!

How Creating a Positive Environment is Key to Renter Retention

It often doesn’t take much for renters to decide to look for another place to live. It can be anything from wanting an upgraded apartment to dissatisfaction with the staff to wanting a new location. This makes maintaining your property and creating a welcoming environment for residents critical for renter retention. We often focus on the design renovation aspect which is essential to getting residents into your property and retaining them after they have signed the lease but if you’re residents aren’t happy with the staff, communication and accommodations, they’ll look for another property. Let’s take a look at how you can help create a positive environment to keep renter retention!

Staff

Having proper staffing is essential! These are the people residents will be interacting with on a regular basis. Your staff should not only be friendly but fully educated on the property and neighborhood and capable of handling resident requests, questions and any issues that may arise. This includes everyone on your staff from:

  • Your call center (if you have one)
  • Leasing agents
  • Maintenance professionals
  • Courtesy officers

Communication Strategy

According to a panel discussion at the Multifamily Executive Conference, developing a staffwide communication strategy was deemed crucial to renter retention.

  • How does your property welcome future residents? Is there a specific process you walk them through to provide a welcoming experience?
  • How do you process maintenance requests? Do you have a timeframe you complete these in?
  • How do you manage resident complaints and requests?

These are often the most common times staff interacts with residents so you want to make sure you have a communication strategy in place to ensure residents have the best experience possible. This could be anything from creating sparking conversation to learn more about residents and what they would like to see at the property to creating a policy around addressing maintenance requests within 24 hours for example.

Modern Gem Design: How Creating a Positive Environment is Key to Renter Retention
Modern Gem Design: How Creating a Positive Environment is Key to Renter Retention

Resident Events

One of the great things about living in a multifamily property is getting to know your community. Resident events are a great way to give your residents a space to meet their neighbors and the property’s staff as well as feel appreciated by community. From a staff point of view, you can get to know your residents much better in an informal setting which will ultimately allow you to communicate more easily with them in the future. This all equals happy residents!

Need some ideas for resident events? We have you covered!

  • Pizza party
  • Food trucks
  • Game/trivia night
  • Barbeque
  • Happy Hour
  • Fitness class
  • Kids crafts for families
  • Holiday parties

Another ways to keep your residents happy? Consider implementing an online portal for residents to pay their rent and submit maintenance requests. This makes life just a little easier for residents, which they will appreciate in the long run.

While updating your property is essential to getting new residents into your door, providing a welcoming community is essential to renter retention. Listening to residents and adjusting your strategy/policies to accommodate your residents will help keep them happy and in your community!

If you’re in need of some help with renovations and property updates, contact us today.