Tips for Showcasing Your Multifamily Property’s Upgrades on Social Media

Modern Gem Design :: Tips for Showcasing Your Property's Upgrades on Social Media

You’ve taken the steps to make necessary renovations to your property but no one will know about them without properly marketing your property. That means it’s time to really show off the beautiful new updates you’ve made not only on your website but also using social media. We’ve already shared our tips on marketing your property on social media but today we’re going a step further with some tips for really showcasing all your property has to offer!

Model Unit

You can use your model unit to really highlight the story behind your property just like you would with an in-person tour. Giving future residents a look either through photos or video of the unit will give them an idea of the quality finishes you’ve incorporated throughout your property. By doing so, they can start to picture themselves living there which will ultimately help get them through your door for an in-person tour.

Available Units

Similarly to your model unit, you can highlight the units you have available on your social media accounts. Give a quick tour and make sure you showcase each units’ layout and specific benefits. This could include spacious closets, a balcony, a storage area, high-end appliances, etc. Since you have several layouts in your property this will give future residents an idea of unit size and layout so they can determine which works best for them. (Don’t forget to mention which layout you’re highlighting!)

Outdoor Spaces

Your units might not be the only area that you’ve made updates! Highlighting the outdoor spaces your property offers will help draw prospective residents in. Show off your pool and grilling areas. If you have a dog park, make sure you share that so pet parents know your property is pet friendly.

Your amenities have a huge impact on the quality of life you offer residents so you want to make sure you’re highlighting every area of your property. Ideally you’ll showcase your current residents enjoying these spaces so you can help give prospective tenants an idea of the community they will be joining.

Staff Members

Your office and maintenance staff are the people interacting with your residents on a regular basis. So you’ll want to introduce them and showcase their personalities on your social media accounts. This give not just prospective residents an idea of how friendly and helpful your staff is but it helps keep your current residents in touch with them.

Make sure you introduce new team members as they join, highlight birthdays, and other fun activities your staff is involved in.

Property Updates and Maintenance

This might not be the glamorous side of your property but residents like to know that the property they live in will be taken care of. Give residents a look at new landscaping as it’s going in. Let them know you’ll be painting or adding new amenities. Showing these on social media is a fun way to give current and future residents a sneak peek of what’s to come!


Location is often a large factor in where people live so it’s always fun to highlight the neighborhood. Is there a new restaurant going in down the street? A boutique that many of your residents frequent? Give shoutouts to these other businesses. Highlight walking trails or other nearby activities that your residents can enjoy. This will show you’re in tune with what’s going on in the neighborhood while you highlight how great of an area it is to live in!

Unlike with printed marketing materials or on your website, social media can give a much better picture of what it would be like to live at your property. Because of this you want to make sure you’re doing everything you can to showcase all your property has to offer.

Contact us today if you’re looking for help with upgrades that you can proudly showcase on social media.

6 Upgrades to Welcome Summer at Your Multifamily Property

Not only are the Summer months made for long vacations, cookouts, and days spent outside in the sun but they’re also peak rental season! Make sure your property is prepared for all of the summer fun so both your current residents have outdoor spaces to enjoy and your future residents will be jumping at the chance to rent from you. Here are some upgrades to consider for your outdoor spaces:

Fire Pit or Fireplace

Adding a fire pit or building an outdoor fireplace can be a great way to add a cozy feel to your outdoor space for residents. It’s a great way for families to come together for a smores night or it allows for a romantic evening by the fire for couples. A little fun for everyone!  Not only will residents enjoy this during the summer months but since it acts as a heating unit, they can enjoy the feature beyond the season when the evenings are cooler.

Grilling Area or Outdoor Kitchen

Summer is all about cookouts and get togethers and since it’s against fire codes to allow residents to have grills on balconies, making sure they have a community cooking area is a great addition to your outdoor space. This cooking area can be simple with a built-in grill or two with some comfortable patio seating, or you can take it to the next level by including other features like a sink for food prep, burners for additional cooking, or even a pizza oven!

Pool Area

If you have a pool area, an easy and affordable way to give this area a fresh look is by updating the furniture. New lounge chairs, tables, and even umbrellas can give this area an instant facelift!

Looking to bring a more resort-style vibe to your property? Consider adding cabanas and hammocks for residents to lounge in. This gives residents a more relaxed environment to lounge during the day or evening with a book or cocktail. Residents will feel like they’ve been whisked away on a mini vacation!

Sports Area

Not all residents want to lounge around during the summer months. For your more active residents, consider installing some sports areas like a beach volleyball pit or a tennis court. These areas will add value to your property whether your community is primarily families with children, young adults or even older adults. Be sure to also have some seating and shaded areas for resting between activities!

Patio Heaters

Patio heaters are a great addition to your outside community areas, especially if your property is located in an area that tends to get cooler in the evenings. With plenty of heating options available, you can easily find one or more to fit your property’s needs. This will allow your residents to enjoy your outdoor community areas into the evenings and long after Summer has passed.

Outdoor Cinema

Is there anything better than an outdoor movie in the summer? With portable pull-down screen options, you can easily set up an outdoor movie on a lawn, near the cabanas, or on the beach volleyball pit! If you’re looking for a more permanent option, consider adding an outdoor TV with some comfortable seating for residents to use at any time.

The longer summer days are the perfect opportunity to showcase these new amenities to your residents. They’ll be inviting guests to your property in no time, giving you the opportunity to woo their friends and family members as well.

If you’re interested in adding some new outdoor amenities this summer and need some help, contact us today!