Make a Lasting Impression for Potential Renters Touring Your Property

When it comes to leasing a new apartment, there are a lot of things renters have to consider -- location, size, amenities, and what will be best for their lifestyles. In today’s world, a lot of potential tenants have already formed a first impression on your property based on your marketing materials online or in-print. Often that impression can change though based on their experience in-person so it’s important to pay attention to things that could impact that. Today we’re sharing some advice to make sure the experience a positive one.

Make It Easy To Find The Leasing Office

When you arrive at a new place for the first time, everything is unfamiliar. As a renter it can sometimes be confusing of where to go when you are looking at different rental properties -- especially when you have a large property. You can put that issue to rest by having adequate signage that directs potential renters from the street, to your property and right to the leasing office. Having dedicated parking outside the leasing office is another way to make the process easy, and let future tenants know you are paying attention to their needs right from the beginning.

Friendly And Organized Leasing Staff

The experience with your leasing staff can have a lasting effect on if potential renters decide to move forward with your property or not, so it is important to make sure that your staff is both friendly and organized. Are they upfront with property information? Can they answer all of the potential renters questions? Do they make the leasing process and next steps easy to understand? All are important questions you should consider about your leasing staff.

This will translate into whether or not staff will be helpful with maintenance requests or any other questions residents have after they move in. This is often a concern for renters so you want to make sure they know upfront they are a priority at your property.

Make Sure Your Model Unit Best Represents Your Property

We’ve talked before about how important model unit renovations are and we’ll say it again. They are so important! You’ve put in the hard work of marketing your property to get potential renters in the door and now is your time to sell why they should live at your property. Your model unit allows you to showcase the upgrades you’ve made and create a vision for potential tenants on what it would be like to live there. Make it count! It is also important to note that the available apartments should also be in as good of shape as the model unit.

Upkeep Of Property And Amenities

Another important thing to consider, is making sure amenities and property features are well-maintained. There’s nothing worse than a potential tenant getting a tour of the property and finding out the real-life version doesn’t live up to advertised photos. Marketing your property is one thing, but making sure everything is well taken care of is another. If amenities are out of order or closed for other reasons, it could have a negative effect on their first impression.

First impressions matter, especially when tenants are often looking at multiple properties, which is why it’s so important to consider potential tenant’s experiences while viewing your property. If you need help refreshing your property to improve its first impression, contact us today!